Meet Toni and Mei-Lon
WHO WE ARE / ABOUT CHICA BEAUTY
Real Latinx sisters, revolutionizing the beauty industry by simplifying the process.
Mei-Lon and Toni Jimenez founded Chica Beauty because they have a vision of expanding the sisterhood which has empowered, lifted, and supported them. At Chica Beauty, we believe that beauty has the power to bond. Instead of overwhelming our Chicas or making them feel like they need our products because they are missing something, we want to provide them with high quality, clean, gorgeous makeup that celebrates the true beauty within them!
WHY WE ARE HERE
We know that you have more important things going on in your life than your beauty routine.
Don’t get us wrong, we LOVE makeup. But we also know that as women, inner beauty comes first! The most important thing that you can wear is your confidence, and it is our mission to bring out your confidence without making things too complicated. Chica Beauty is here to recognize that time is everything, and we’re here to help every Chica feel naturally beautiful in a simple way, before they go on to live their best lives. That is why our sets are designed to work around your life so that you can focus on what matters most.
HOW WE HELP
We care about you, Chica. We want you to be able to buy beauty products without any worry about what’s in them. That’s why we make sure our products are cruelty-free and formulated without the chemicals that we know can harm you. Even more, with each purchase, we donate to a giving partner, so you can buy your makeup and feel good too!
Toni and Mei Lon saw that the beauty industry was missing something that matched their lifestyle and values, so they created it themselves. We are Chica Beauty, and our products are made to serve our beauty needs: in celebration of our real, authentic selves!
JOIN THE SISTERHOOD
“Toni and I get up every morning inspired by your hustle and success. It’s what drives us. Please join us and celebrate the real beauty within yourself. Go get it Chica!” - Mei Lon Jimenez
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