About Us

 Where we Started

Since founding Chica Girl Magazine in 2009, we have been on a mission to empower girls to be their authentic selves. We believe that makeup should accentuate each person’s natural features, not cover them. So, when we created Chica Beauty, we envisioned something more than just makeup; we wanted to provide simple beauty solutions and build a community that supports each other and celebrates true beauty.

What we Stand For

We're the brand that wants to simplify your makeup routine, not complicate it. We believe in supporting each other, supporting our community, and supporting the environment. We don't want to sell you a ton of different products, and we'll never make you feel like you need a large collection of products to make yourself flawless — you already are.



Reduce Waste

We are committed to reducing any waste in our production process.


Reuse Materials

 We reuse materials that would otherwise end up in landfills.

Recycle Packaging

Our packaging is 100% recyclable or made from recycled materials.

Meet Toni and Mei-Lon
Started as sisters
Turned into friends

 Meet Toni and Mei-Lon

The first thing about us? We’re sisters! And we share a vision that we’ve been working on for… forever, really. We want to create simple, nourishing makeup that helps women feel confident and beautiful.

Growing up, our aunts were our beauty icons. They taught us the importance of taking care of our face and skin, so our go-to items were simple—clear mascara and lipgloss. We've always loved cosmetics that enhance your natural beauty rather than cover it up.

Twelve years ago, we created CHICAGIRL Magazine. Some of our favorite memories are from watching girls transform before our very eyes at photoshoots. Shyness disappearing. Confidence and self-empowerment lighting up the room. We want our products to scream that very same message: Be your authentic self.