About Us

 Where we Started

Since founding Chica Girl Magazine in 2007, we have been on a mission to empower girls to be their authentic selves. We believe that makeup should accentuate each person’s natural features, not cover them. So, when we created Chica Beauty, we envisioned something more than just makeup; we wanted to provide simple beauty solutions and build a community that supports each other and celebrates true beauty.

What we Stand For

We're the brand that wants to simplify your makeup routine, not complicate it. We believe in supporting each other, supporting our community, and supporting the environment. We don't want to sell you a ton of different products, and we'll never make you feel like you need a large collection of products to make yourself flawless — you already are.



Reduce Waste

We are committed to reducing any waste in our production process.


Reuse Materials

 We reuse materials that would otherwise end up in landfills.

Recycle Packaging

Our packaging is 100% recyclable or made from recycled materials.

Meet Toni and Mei-Lon
Started as sisters
Turned into friends

 Meet Toni and Mei-Lon


Real Latinx sisters, revolutionizing the beauty industry by simplifying the process. 

Mei-Lon and Toni Jimenez founded Chica Beauty because they have a vision of expanding the sisterhood which has empowered, lifted, and supported them. At Chica Beauty, we believe that beauty has the power to bond. Instead of overwhelming our Chicas or making them feel like they need our products because they are missing something, we want to provide them with high quality, clean, gorgeous makeup that celebrates the true beauty within them! 


We know that you have more important things going on in your life than your beauty routine. 

Don’t get us wrong, we LOVE makeup. But we also know that as women, inner beauty comes first! The most important thing that you can wear is your confidence, and it is our mission to bring out your confidence without making things too complicated. Chica Beauty is here to recognize that time is everything, and we’re here to help every Chica feel naturally beautiful in a simple way, before they go on to live their best lives. That is why our sets are designed to work around your life so that you can focus on what matters most. 


We care about you, Chica. We want you to be able to buy beauty products without any worry about what’s in them. That’s why we make sure our products are cruelty-free and formulated without the chemicals that we know can harm you. Even more, with each purchase, we donate to a giving partner, so you can buy your makeup and feel good too! 

Toni and Mei Lon saw that the beauty industry was missing something that matched their lifestyle and values, so they created it themselves. We are Chica Beauty, and our products are made to serve our beauty needs: in celebration of our real, authentic selves!



“Toni and I get up every morning inspired by your hustle and success. It’s what drives us. Please join us and celebrate the real beauty within yourself. Go get it Chica!” - Mei Lon Jimenez

Join our sisterhood by:

Subscribing via email on chicabeauty.com

Following our socials: @chicabeautyusa (Instagram) @chicabeauty (TikTok) and Chica Beauty on Facebook!