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Meet the sisters inspired by true beauty
Mei-Lon and Toni Jimenez, sisters and co-founders of Chica Beauty, have spent the last decade inspiring real girls to celebrate their natural beauty.
It all began with Chica Girl Magazine. Staying true to their shared values, Mei-Lon and Toni gave out scholarships and featured their own readers as cover girls. During the cover shoots, they noticed the joy that arose in the girls from being made-up and photographed.
They decided to create makeup that would make girls feel beautiful, naturally—to inspire girls to enhance and amplify their natural beauty and shine even harder.
Beauty beyond the skin.
With every kit purchased, Chica Beauty donates $1 to a rotating cast of stellar organizations. This month (between now and June 30th), your purchase will support the amazing SJRC Texas, an organization that cares for children and families affected by trauma, abuse, and neglect.