FOR IMMEDIATE RELEASE
April 4, 2024
(San Antonio, TX)
CHICA BEAUTY LAUNCHES ITS FIESTA EYESHADOW PALETTE NATIONALLY WITH IPSY!
(IPSY: THE LARGEST BEAUTY SUBSCRIPTION BOX IN THE WORLD)
SAN ANTONIO/LOS ANGELES - Chica Beauty and IPSY officially announce their beauty partnership, featuring Chica Beauty’s FIESTA mini eyeshadow palette in IPSY’s April Glam Bag. This is a huge milestone for San Antonio/Los Angeles based Chica Beauty with IPSY, the largest beauty subscription box in the world. The FIESTA mini eyeshadow is the first Chica Beauty product to be featured in the beauty giant’s boxes. This collaboration puts the FIESTA palette in the hands of beauty lovers across the country!
Mei-Lon and Toni Lee Jimenez are the visionary Latina sisters, founders, and driving force behind Chica Beauty. "As founder of Chica Beauty, I am thrilled to embark on this exciting journey with IPSY, a platform renowned for its dedication to beauty enthusiasts worldwide. Our partnership marks a significant milestone for us, allowing us to extend our reach and share our story with a broader audience. We are honored to be featured in April's Glam Bag and look forward to introducing our products to new customers through this collaboration," Mei-Lon, Founder of Chica Beauty.
The FIESTA mini eyeshadow palette is inspired by the Founders’ hometown of San Antonio, Texas, and the city’s vibrant FIESTA celebrations in April. Celebrate with us as we capture the colors, culture, music, art, and cuisines of San Antonio with shade names like Pan Dulce, Cascaron, Churro, Boots and Stars at Night! Our clean, cruelty-free and vegan palette is great for travel, and all skin tones, plus you can easily go from a day to night look. “Our products resonate with people and our storytelling continues, most recently, with our FIESTA mini eyeshadow palette, because it is inspired by our hometown’s Fiesta. We LOVE honoring our roots and empowering women everywhere to feel confident and beautiful!” says Toni Lee Jimenez.
To mark this special milestone, Chica Beauty is offering a 20% off sitewide sale on their website www.CHICABEAUTY.com
(April 1-April 19, 2024. No code needed. Excludes gift cards.)
CHICA BEAUTY is a cosmetic and lifestyle brand tailored for the modern, on-the-go woman. Founded in November 2019, Chica Beauty is a non-celebrity Latina beauty brand advocating for natural beauty; we empower women by enhancing their inner confidence. Our streamlined approach simplifies beauty routines with four curated sets, each featuring two high-quality essentials. From our culturally-inspired collections like LOVE/AMOR, paying homage to cherished family ties with shades like "MIJA" red, inspired by our grandmother’s love for her red lipstick, to our BOSS/JEFA set celebrating the inner girl-boss, we blend tradition with innovation. Join us in celebrating women empowerment and the beauty of diversity with Chica Beauty. #GETITCHICA
* Chica Beauty is award-winning and has been seen on QVC, HSN, The Jennifer Hudson Show and recently in Bank of America’s national small business spotlight.
Chica Beauty www.chicabeauty.com. @chicabeautyusa
IPSY www.ipsy.com @ipsy @ipsy.mex
Mini Fiesta Eyeshadow Palette by CHICA BEAUTY | Color | Palettes & Sets | Eyeshadow | IPSY
Photos below.
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info@chicabeauty.com