The Consumer Product Showcase, sponsored by Amazon, American Express, Buy With Prime and SAP, provided a forum for small businesses, suppliers, entrepreneurs and brands to feature their consumer-facing products to leading retailers. The majority (84%) of products showcased were from minority-owned, women-owned, veteran-owned, disability-owned or LGBTQ+-owned companies. Retailers were able to vote their favorite product, with Mei-Lon and Toni Lee Jimenez of Chica Beauty awarded the grand prize of $15,000; CordBrick founder Nick Barrett received the second-place prize of $10,000.
Direct link to NRF article.