Last week, Chica Beauty’s Mei-Lon Jimenez attended Makeup in Los Angeles at the Los Angeles Convention Center to interact with creative professionals who are at the forefront of innovation in the beauty industry.
Over 5,000 individuals came to this two-day event to see the latest and greatest in all things skincare and makeup. There were products on display, booths to interact with, speakers and discussions - all focusing on creativity and innovation when it comes to beauty trends and the future of this industry.
Mei-Lon attended the “Sustainability Beyond The Bottle” panel to hear from professionals about the latest sustainability market trends. The panel consisted of CEOs and Directors of Sustainability, Creative Design and Global Supply Chain resources. The wide range of perspectives provided lots of ideas and important information Chica Beauty looks forward to utilizing in future endeavors.
Makeup in Los Angeles was such a great experience as it inspired us through innovation and creativity. It provided a space for ideas to be shared, so professionals from every part of the industry could help each other grow! The beauty industry is constantly evolving, and Chica Beauty looks forward to being at the forefront of these changes.